Tag Archives: low income

People, Pesa & Place: A Multidisciplinary lens for innovation in social & economic development

This original Venn diagram visualizing the sweet spot of innovation success is a familiar one, with as many variations as there are practitioners. One of the most common is the one below, where business, people (or, as often, design) and technology replace the human centered qualities of viable, desirable and feasible. I’ve used them both […]

Posted in Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Design, Ecosystem, Frameworks, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Research, Systems, UCSD, User research | Also tagged , , , , , , , , , , , , | 1 Response

Insights from the South African low income market (BoP) opportunity

I came across this article from South Africa titled “Why companies should care about the low-income market” which has some excellent insights about this demographic and opportunity space. Also called the ‘BoP or Bottom of the Pyramid’, it is the mass majority segment in the emerging middle class in Sub Sahara today (per recent reports.) […]

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