Tag Archives: local market

Lessons for development from the demand driven investment strategies of the informal sector

This shopkeeper in Laare, Kenya provided me with deep insight on how investments in expensive inventory are managed in a heavily cash based economy. He runs a consumer electronics store stocking everything from solar panels, music systems, spare parts and batteries, through to mobile phones and accessories. His purchasing decisions are based on visible consumer […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Distribution, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Strategy, User research | Also tagged , , , , | Leave a comment