Posts Tagged ‘lagos’

Nigerian retail transformation changing consumer expectations

0c9d4c1a267b44d04a7d5037414aa1c4c1fbbee4Drawing on insights from Adewale Yusuf’s expert observations in the heart of the Nigerian transformation, I wrote up a short piece for his tech magazine Techpoint.ng which looks at changing consumer behaviour and its implications for startups. Do take a look:

Shopping as entertainment – A trend that might bite

Sprouting mega-malls are offering a whole new way to spend the day in the comfort of air-conditioning, browsing the latest offerings on display or window shopping. And the plethora of eCommerce sites offering cash on delivery means you can experiment with ordering new products to try in the comfort of your own home or the convenience of your office without making the commitment to purchase. Retail therapy has evolved from the bored housewife’s pastime to entertainment for the entire family. The very same headaches that increasing popularity is creating for eCommerce sites are but a clear signal of this consumer trend.