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African E-Commerce: Successfully Leapfrogging The Metrics of Fail

Postal networks are critical elements of the e-commerce chain, a UN report said, including home postal delivery as an indicator in a new global index to measure countries’ readiness to carry out business-to-consumer (B2C) e-commerce. ~ source By these metrics, countries on the African continent such as Nigeria rank 101st on the global index, far […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , , , , , | 1 Response