Tag Archives: kadogo economy

Retail ranking metrics vs Readiness for formal retail #AfricanConsumerMarket

Continuing the thoughts expressed by Yacine in the previous post, I’d like to explore these rankings and their value. We’ll use the example of Tanzania, ranked 5th by AT Kearney in their 2015 African Retail Attractiveness Index (ARDI). The ARDI states: Tanzania is starting from a low base: With only 30 percent urbanization, high poverty […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Consumer Behaviour, Culture, Perspective, Retail in Africa, urban, User research | Also tagged , , , , , | Leave a comment