Tag Archives: internet cafe

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

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The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche

Monica’s cyber in the small town of Maai Mahiu, a market for a primarily rural area, is now the only such facility available. There was another cyber on the other side of the main highway, she said, but it closed within its first year of operation.  Internet access in this locale is available only through […]

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Exploring the market forces acting on the cyber cafe industry in Kenya

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]

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Our two shillings worth on the Kenyan ICT revolution

The World Bank’s Wolfgang Fengler has recently written a blogpost titled “Learning from the Kenyan revolution” referencing the penetration and use of not only ICT devices but also mobile money services. He makes optimistic predictions for the futures, viz., What are the lessons of Kenya’s ICT revolution for the broader economy of Kenya and for […]

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In conclusion: Lessons from The Village Telco project in Kenya

We’ve finally reached the point in our work for Village Telco where there’s been enough time for some reflection after the intense weeks of travel and observations across Kenya.  I can cluster our learning into three broad areas: our approach, methodology and team work; Kenya’s people and the informal economy; and finally, the role of […]

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At the inflection point of high growth to mature plateau

The only other cybers we’d seen this packed till now had been those in Nakuru – a veritable boom town for the industry- since in the past 5 years, the numbers had grown from 10 cybers to the current 77 not including the ones in the process of opening.  Focus Cyber in Wote, in an […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, rural, Strategy, Technology, User research | Also tagged , , , , , , , | 1 Response

The role of the cyber cafe

Monica’s cyber in the small town of Maai Mahiu, a market for a primarily rural area, is now the only such facility available. There was another cyber on the other side of the main highway, she said, but it closed within its first year of operation.  Internet access in this locale is available only through […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Mobile platform, Platforms, Projects and Reports, Technology, User research | Also tagged , , , , , , , | Leave a comment

The increasing importance of user experience for cyber cafes

This idyllic garden paradise is our favourite hangout and interestingly enough, our cyber cafe, in the literal sense of the words, since it provides free wifi along with your coffee and butter cream cake. Given our recent single minded obsession with internet access and cyber cafes, it was only natural to fall into a conversation […]

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Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Platforms, Projects and Reports, Technology, urban, User research | Also tagged , , , , , , , , , , | Leave a comment

Innovation at the small enterprise level

I’ve never been left with such a strong sense of enterprise and innovative thinking as I have now after this past week in Coastal Kenya. In fact I asked Muchiri if he’d been specifying some high standards for the introductions made to various cyber cafe owners or was it that we just happened upon the […]

Posted in Business, Cyber cafe series, Design, Emerging Markets, Innovation Planning, Kenya, Marketing, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Technology, urban, User research | Also tagged , , , , , , , , , , | 1 Response