Tag Archives: interdependency

Signs of Interdependency between the Formal and the Informal Economy

There is a lot to be unpacked here – I made a mindmap of the urban African entrepreneur who is the backbone of the visible emergence of a consumer class. I’m drawing from my experience of the Kenyan context. I started this in response to Michael Kimani’s Storify recently on the mythical “middle class” and […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Emerging Markets, Income, Informal & Flexible, Kenya, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, urban, User research | Also tagged , , , , , | Leave a comment