Tag Archives: insurance on demand

When would you buy life insurance for a week? New products for the informal market

A South African company has figured out the back-end technology required to provide easily accessible prepaid or pay-as-you-go insurance products that can be serviced via your smartphone. Their solutions are designed for the unbanked, informal trader, typically living on an average household income of US$8 a day. At first glance, I wondered who on earth […]

Posted in Africa, Assumption filter, Business Models, Consumer Behaviour, Design, Ecosystem, Flexibility, Informal & Flexible, Innovation Planning, Mobile platform, Prepaid Economy & Informal Sector, Research, Retail in Africa, South Africa, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , | Leave a comment