Tag Archives: insights

Nigerian retail transformation changing consumer expectations

Drawing on insights from Adewale Yusuf’s expert observations in the heart of the Nigerian transformation, I wrote up a short piece for his tech magazine Techpoint.ng which looks at changing consumer behaviour and its implications for startups. Do take a look: Shopping as entertainment – A trend that might bite Sprouting mega-malls are offering a […]

Posted in African Consumer Market, Consumer Behaviour, Emerging Markets, Nigeria, Retail in Africa, urban | Also tagged , , , , | Leave a comment

New Market Analysis: It all boils down to Interpretation

This isn’t a new diagram for anyone familiar with my writing. Its a diagram I’ve been using to explain where my work fits into the innovation development process since I first saw it on Luke Wroblewski’s blog back in 2006. However, I’ve just been struck forcibly by the realization that there’s a very important piece […]

Posted in Design, Emerging Markets, Innovation Planning, Perspective | Also tagged , , , , , , , , , | Comments closed

Part 4: The visual documentation of the original research on rural economic behaviour

I have uploaded a PDF synopsis of the fieldwork conducted during the original Prepaid Economy research including approach and methodology.  Also documented are the different ways those in the rural economy manage their ‘investments’. These images support the observations documented in Part 2 and my thoughts on rural Indian cow ownership have been fleshed out […]

Posted in About, Africa, Airtime, Alternative currency, Assumption filter, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Culture, Economy, India, Indigenous & Traditional, Informal & Flexible, Livestock, Philipines, Projects and Reports, Research, Rural Economy, Sub Saharan Africa, User research | Also tagged , , , , , , | 1 Response

Caution: The emerging African market PDF stampede

This  PDF report on the emerging consumer market opportunity in Sub Saharan Africa comes to us from Accenture, the most recent in the long line of consulting firm offerings that started with McKinsey’s in June 2010.  In order to differentiate themselves from the migrating herd, they offer us a single customer segmentation model for the […]

Posted in Analysis, Base of the Pyramid, Business, Ecosystem, Emerging Markets, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, urban | Also tagged , , , , , , | Leave a comment