Tag Archives: innovation planning

Goal Directed Research for Innovation Planning in Emerging Markets

What differentiates the research conducted to inform the design of an innovative product or service, in an untapped market? Michael Kimani asked me this question during a recent Skype conversation and I promised to write out the answer. Goal directed research for innovation planning seeks to discover opportunities for new products and services for a […]

Posted in Consumer Behaviour, Design, Innovation Planning, Perspective, Research, Strategy, User research | Also tagged , , | 1 Response

Frame Insights: Going back to first principles in the Innovation Planning Process

After conducting research, we need to bring structure to what has been found and learned. We sort, cluster, and organize the data gathered and begin to find important patterns. We analyze contextual data and view patterns that point to untapped market opportunities or niches. Finding insights and patterns that repeatedly emerge from multiple analyses of […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Income, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , | Leave a comment

A Framework for New Market Entry Strategy

There are two parts to this article: The first is a revision of the lenses through which we assess the landscape within which your new market strategy will be expected to operate; and the second covers your implicit assumptions at inception, as well as gaps in your  mental model. 1. The lenses for innovation need […]

Posted in African Consumer Market, Assumption filter, Business Models, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Frameworks, Innovation Planning, Marketing, Mobile platform, Perspective, Research, Retail in Africa, Strategy, Systems | Also tagged , , , , , , | Leave a comment

User driven innovation planning and strategy in development

It was with feeling of satisfaction that I read Eric Smallberg’s recent post titled “Thankfully, ICT4D is Now About Strategy and Implementations, Not Technovelty” where brings up the lessons from failure and the shift in emphasis of technology based development projects and social enterprises. He says: Richard Heeks wrote about the early history of these […]

Posted in Africa, Base of the Pyramid, Culture, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Systems, Technology, UCSD, User research | Also tagged , , , , | Leave a comment