Tag Archives: informal trade

Growth in Africa’s informal trade with China needs more formal diplomacy

China Southern Airlines announces 3 flights a week between Nairobi and Guangzhou. This can only be a signal of increasing informal cross border trade between the greater African continent and China’s manufacturing hub. Earlier, we’d noted the importance of this trade for Kenya Airways when they announced the opening of a ticket office in Nairobi’s […]

Posted in Africa, Business, Emerging Markets, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Sub Saharan Africa | Also tagged , , , | Leave a comment

Informal trade is big business in Africa

On my way to Nairobi  from Singapore a couple of years ago, I had the opportunity to observe first hand the phenomenon of informal trade between China and the African continent. The energy and excitement of the traders, laden with goods on their way back, was a palpable part of the inflight experience. Today, I […]

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Traveling on the New Silk Route with African traders to the Far East

The 21st century’s version of the old Silk Road that led caravans of traders from around the world to China and back is the flight path between the African continent and China. Bangkok Airport is one of these new oasis for caravaneers on the New Silk Route, where I caught the Kenyan Airways flight on […]

Posted in Africa, African Consumer Market, China, Ecosystem, Emerging Markets, global, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems | Also tagged , , , | Leave a comment

Hub and spoke model for new product introductions

Nairobi’s Central Business District – Luthuli Avenue is the heart of the electronics and consumer appliance trade for Kenya. Chinese businessmen can be seen mingling with Somali traders and wholesalers come from all over the country to see “what’s new”. I saw recently introduced solar powered refrigerators (just 60W) on display, direct from China but […]

Posted in African Consumer Market, Business Models, Ecosystem, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, urban | Also tagged , , , , , , | Leave a comment

The continued curse of Cargo Cult marketing in emerging markets

The concept of Cargo Cult marketing is not unknown yet its impact and influence in the emerging markets in which I operate, can be and is, much worse. The so called “Bottom of the Pyramid” (AKA the BoP) markets have conditions that are even more likely to give rise to this blind adherence to conventional […]

Posted in African Consumer Market, Analysis, Assumption filter, Consumer Behaviour, Emerging Markets, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, UCSD, User research | Also tagged , , , , | 1 Response