Tag Archives: informal market

What can we learn from an informal market?

I took this photo of Rinku taking photographs during our visit to Busia’s bustling cross border market as a means to document our own work documenting the borderland’s informal trade ecosystem. Sometimes we’re so immersed in our work that we forget to look up and recognize we’re participants too. Document everything, I tell people interested […]

Posted in Design, Innovation Planning, Perspective, Research, Strategy | Also tagged , , , | Leave a comment

How to Spot Signals of Local Purchasing Patterns in the Market

This photograph is taken from a regular news item from a Liberian newspaper announcing the opening of a new petrol station in the town of Ganta. What caught my attention is the size of the LPG cylinders being promoted. On the left is the 6kg and on the right is an even smaller size that […]

Posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, Economy, Frugality, Income, Marchés africains, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, Sub Saharan Africa, urban, User research | Also tagged , , , , , , | Leave a comment

Leapfrogging the cookstove

Take a closer look at those LPG (cooking gas) cylinders stacked around the pole, displayed for sale. The small ones on top have a rough and ready metal fitting attached to them which converts them into stoves. However, you’ll  note in the delivery cart that these small cylinders are without the addition. This makes me […]

Posted in African Consumer Market, Afrique francophone, CEMAC, Consommateurs, Design, Frugality, jua kali, Marchés africains, Perspective, Retail in Africa, urban | Also tagged , , , , | Leave a comment

@Prepaid Africa Connecting Dots – October 2015

October was a busy month for us – The African Development Bank hosted their first Innovation Weekend in Abidjan from the 9th to the 11th of October. Our contribution was thinking about the problems we face as the starting point for new venture design. Savvy young people from across Francophone West Africa gathered to conceptualize […]

Posted in Monthly Insights, Perspective, Photography, Platforms, Prepaid Economy & Informal Sector | Also tagged , , , , , , , | Leave a comment