Tag Archives: incumbents

Emerging Markets Competition – this time its technology

Around twenty years ago, when the Indian and Chinese markets first opened up to global brands, many were surprised to discover domestic incumbents were stronger than they had imagined. Proctor & Gamble’s laundry detergents battled for the Indian housewife’s attention and share of wallet. It wasn’t just their usual competitor Unilever either but indigenous upstarts […]

Posted in African Consumer Market, Analysis, Assumption filter, China, Consumer Behaviour, Emerging Markets, India, Kenya, Marketing, Mobile platform, Perspective, Strategy, Technology | Also tagged , , , , , , | Leave a comment