Tag Archives: incentive

Loyalty cards to incentivitize vaccinations – service innovation from Kenya

We most commonly tend to associate loyalty cards with grocery shopping at our local supermarket chain – swiping the card for the occasional discount on milk or eggs. Now this same concept is being used in an entirely different context in order to lower the barriers for rural Kenyan mums to invest in the time […]

Posted in Africa, Alternative currency, Assumption filter, Cashless transactions, Consumer Behaviour, Frugality, Innovation Planning, Kenya, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, Sub Saharan Africa | Also tagged , , , , , , | Leave a comment

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