Tag Archives: hype

Deconstructing the solar lighting market hype

Nairobi solar lantern shop, July 12th 2012 The Economist’s Q3 2012 Technology Quarterly has a paean on the promise of solar lanterns replacing nasty, stinky kerosene once and for all. Of note is the careful mention of MKopa, a Nairobi based startup founded by Nick Hughes of MPesa fame, until now conducting pilot tests in […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Culture, Design, Emerging Markets, Innovation Planning, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, rural, Strategy, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , | Leave a comment

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