Tag Archives: globalization

Design’s future is a global perspective and an inclusive mindset

Matthew Milan’s thoughtful piece reflecting on the turmoil engulfing the design industry is definitely worth reading. There’s been a lot published on the topic ever since Adaptive Path was bought out by Capital One, a bank. Most of it has been either hand wringing over the death knell of the independent design industry, or rebuttals […]

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Brave New World: Revisiting Theodore Levitt’s globalization of markets

Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a […]

Posted in Analysis, Base of the Pyramid, Consumer Behaviour, Economy, Emerging Markets, global, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Perspective, Strategy | Also tagged , , | Leave a comment