Tag Archives: global middle class

The end of the global middle class: A more frugal world?

The past half decade‘s worth of financial crises and increasing scarcity of resources have led to an increasing equalization in the global water level. Instead of the high tide that would lift all boats, the leveling off of growth is leading to an entirely different equation of purchasing power parity. Tomorrow’s equilibrium seems to imply […]

Posted in Base of the Pyramid, Emerging Markets, Frugality, global, Perspective | Also tagged , , , , , , | Leave a comment

Brave New World: Revisiting Theodore Levitt’s globalization of markets

Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a […]

Posted in Analysis, Base of the Pyramid, Consumer Behaviour, Economy, Emerging Markets, global, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Perspective, Strategy | Also tagged , , | Leave a comment