Tag Archives: gdp

The African Informal Sector: GDP Contribution vs Scale of Human Impact

The informal economy in sub Saharan Africa (SSA) tends to be measured as a share of GDP, counting its contribution to the national economy. By this metric, Nigeria has the most economically empowered informal sector, contributing over 60% to the GDP. On the other extreme, South Africa, has one of the smallest contributions to the […]

Posted in Africa, Base of the Pyramid, Biashara Economics, Economy, Emerging Markets, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, UCSD | Also tagged , , | Leave a comment

A holistic perspective

Most maps on economic affairs tend to focus on either the developing or the developed world, or a preselected set of countries such as BRICS or G20. Stepping back for the big picture changes the frame of reference entirely. Dark brown denotes the fastest growth.

Posted in Assumption filter, China, Economy, Emerging Markets, global, India, Perspective | Also tagged , | Leave a comment

Internet penetration by population in African countries: mapping opportunity

Since we’re currently working on a market entry exploration study for Village Telco in Kenya, I’ve been taking a deeper look at the spread and adoption of internet use.  It struck me that the landscape is actually far more fragmented than it used to be – things have been changing so fast that gone are […]

Posted in Analysis, Emerging Markets, Prepaid Economy & Informal Sector, Process, Research, Strategy, Technology | Also tagged , , , , , , , | Leave a comment