Tag Archives: frugal

People, Pesa & Place: A Multidisciplinary lens for innovation in social & economic development

This original Venn diagram visualizing the sweet spot of innovation success is a familiar one, with as many variations as there are practitioners. One of the most common is the one below, where business, people (or, as often, design) and technology replace the human centered qualities of viable, desirable and feasible. I’ve used them both […]

Posted in Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Design, Ecosystem, Frameworks, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Research, Systems, UCSD, User research | Also tagged , , , , , , , , , , , , | 1 Response

Tap lock: Design that mirrors need

These are jua kali manufactured locks for taps, where the padlock goes on the little handles shown and the contraption protects your faucet from either being stolen for scrap metal value or your water being used by unauthorized people. It was seen in the market in Nakuru, Kenya. This is a conceptual design for a […]

Posted in African Consumer Market, Business Models, Consumer Behaviour, Culture, Emerging Markets, Frugality, jua kali, Kenya, Perspective, Prepaid Economy & Informal Sector, Technology, User research | Also tagged , , , | Leave a comment

Minimizing risk: buyer behaviour among the BoP confirmed by Nielson

The South African Shopper Trends report by Nielson highlights some aspects of the township customer’s mindset and buyer behaviour, as demonstrated by the following snippet from this analysis: How we make purchasing decisions We make decisions based on what other people say, as well as how we experience a product. There is a major fear […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Flexibility, Frugality, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Research, Sub Saharan Africa | Also tagged , , , , | Leave a comment

Should you launch in emerging markets first? Some examples of an Africa first strategy

That is the question posed by Prof.  Vijay Govindarajan in Harvard Business Review.  A short piece, co-authored with an undergraduate student, its basic premise is that for medical devices and other impedimenta of the health care industry such as diagnostic tests, there are benefits to launching in emerging markets first before entering the advanced first […]

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