Tag Archives: fmcg

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

Posted in Africa, African Consumer Market, Analysis, Business Models, China, Compétitivité, Consommateurs, Consumer Behaviour, Culture, East African Community, Economy, Emerging Markets, global, India, Innovation Planning, Marchés africains, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, UCSD, urban, Value | Also tagged , , , | Leave a comment

Japan’s Indian Strategy for the African Consumer Market

One of the most high-profile events Kenya has hosted since independence begins this week when heads of state from across Africa and the Prime Minister of Japan Mr Shinzo Abe jet in for the Tokyo International Conference on Africa Development (TICAD). It will be the first time that Ticad has been held outside Japan and […]

Posted in Africa, African Consumer Market, Analysis, Business, Consumer Behaviour, Distribution, Emerging Markets, India, Informal & Flexible, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Risk, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , , | Leave a comment

Breaking bulk and profiting at the margins

Michael sent me this information from Nairobi last week. He’d spotted informal retail within the context of a mini-supermarket – known as traditional trade in the jargon of consumer product distribution and retail. He adds, “So 500 ml of Rina cooking oil retails for 120KES, 1 litre for 195 KES. What the owner of this […]

Posted in African Consumer Market, Consumer Behaviour, Frugality, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, urban, User research | Also tagged , , , , , , , , | Leave a comment

Emerging Markets Competition – this time its technology

Around twenty years ago, when the Indian and Chinese markets first opened up to global brands, many were surprised to discover domestic incumbents were stronger than they had imagined. Proctor & Gamble’s laundry detergents battled for the Indian housewife’s attention and share of wallet. It wasn’t just their usual competitor Unilever either but indigenous upstarts […]

Posted in African Consumer Market, Analysis, Assumption filter, China, Consumer Behaviour, Emerging Markets, India, Kenya, Marketing, Mobile platform, Perspective, Strategy, Technology | Also tagged , , , , , , | Leave a comment

Market forces transforming the African retail landscape

Cosmetics giant L’Oreal’s partnership with pan African e-commerce platform Jumia signals a big shift in the way consumer packaged goods companies  address the challenge of reaching the emerging African consumer classes in a cost effective manner. A combination of market forces and on the ground realities points to this solution as a sweetspot for optimal […]

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Why Indian FMCGs eagerly enter African Consumer Markets

This chart from that Neilson retail study on sales of Fast Moving Consumer Goods (FMCG)  shows how Kenya’s retail sector is  significantly more formalized than India’s. Given their decades of experience with their vast, informal markets, is it any wonder that India’s consumer brands find the East African market an attractive proposition?  Their visibility in […]

Posted in African Consumer Market, Business, Ecosystem, Emerging Markets, India, Informal & Flexible, Marketing, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , | Leave a comment