Tag Archives: fashionomics

A Very Nigerian Opinion on E-Commerce and Online Fashion Startups

Folake Shoga shares her opinion on the recent spate of tech startups and apps mean to serve Nigeria’s fashion and fabric industry. Two recent articles in Techpoint, the Nigerian online technology magazine, feature initiatives dealing with aspects of the clothing business. One is a startup letting studio space and equipment to makers, 360 Creative Hub; […]

Posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consumer Behaviour, Ecosystem, Fashionomics, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Technology | Also tagged , , , , , , | Leave a comment

5 examples of the breadth of African led human-centered design and thinking and planning

The other day I was searching for news on design from the African continent and noted on Twitter that it seemed as though only the South Africans were consistently talking about their various creative outputs. Having long been part of the crowd that believed in the indigenous creativity and innovation in the less visible parts […]

Posted in Africa, Design, Fashionomics, Innovation Planning, Kenya, South Africa, Sub Saharan Africa, UCSD, User research, Value | Also tagged , , , , , , , , , , , , , | Leave a comment

What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

Posted in African Consumer Market, Afrique francophone, Analysis, Business, Consommateurs, Consumer Behaviour, Design, Ecosystem, Fashionomics, Marchés africains, Marketing, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , | Leave a comment

Democratization of value in emerging markets

There’s something interesting happening in West Africa. Known for its fashion sense and style, exuberantly patterned textiles dominate men’s and women’s apparel. Until now, the impact of cheaper Chinese imports had been felt by the traditional manufacturers, in Ghana particularly. But this is not where the story ends. Today, the majority of Dutch designs available […]

Posted in African Consumer Market, Design, Fashionomics, Perspective | Also tagged , | Leave a comment