Tag Archives: fashion

A Very Nigerian Opinion on E-Commerce and Online Fashion Startups

Folake Shoga shares her opinion on the recent spate of tech startups and apps mean to serve Nigeria’s fashion and fabric industry. Two recent articles in Techpoint, the Nigerian online technology magazine, feature initiatives dealing with aspects of the clothing business. One is a startup letting studio space and equipment to makers, 360 Creative Hub; […]

Posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consumer Behaviour, Ecosystem, Fashionomics, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Technology | Also tagged , , , , , , | Leave a comment

Launching Our Digital Documentation Project: Ibadan’s Tailors, Traders, and Textiles by Nigerian/British artist Folake Shoga

After months of hard work, I am very honoured and proud to announced our new digital documentation project by my friend Folake Shoga, a Nigerian/British multidisciplinary artist with more than three decades of experience. She went on a journey of discovery through the twists and turns of the informal value web that holds together West […]

Posted in Africa, African Consumer Market, Biashara Economics, Business, Consommateurs, Consumer Behaviour, Culture, Design, Ecosystem, Emerging Markets, Fashionomics, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Nigeria, Perspective, Photography, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, Sub Saharan Africa, Systems, User research, Value | Also tagged , , , , , , , , , , , , | Leave a comment

What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

Posted in African Consumer Market, Afrique francophone, Analysis, Business, Consommateurs, Consumer Behaviour, Design, Ecosystem, Fashionomics, Marchés africains, Marketing, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , | Leave a comment