Tag Archives: fail

Case study of design strategy failure: Whirlpool World Washer for emerging markets

This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]

Posted in Analysis, Business, Consumer Behaviour, Design, Ecosystem, Emerging Markets, global, India, Innovation Planning, Marketing, Perspective, Platforms, Projects and Reports, South Asia, Strategy, Systems, Technology, urban, User research | Also tagged , , , , , , , , | Leave a comment

Lessons from working with Social Enterprises

Aisle Manager at Nakumatt By the end of my most recent project, I was convinced that the label “Bottom of the Pyramid” (or Base of the Pyramid) also known as “the BoP” was one of the biggest barriers for organizations seeking to serve these emerging consumer markets in the informal economies of the developing world. […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Collection, Consumer Behaviour, Ecosystem, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, UCSD, User research | Also tagged , , , | Leave a comment