Tag Archives: environment

Ecodesign, Ecolabels and the Environment: How Europe is redesigning our footprint on earth

What do chopped fresh green beans have in common with high definition flat screen TV’s? And how does this relate to design? In Europe, they’re both considered consumer products whose journey from raw material to shopwindow requires energy to process—emitting greenhouse gases that can have an adverse impact on the environment—and are considered to possess […]

Posted in Articles on Design and Innovation, Business Models, Consumer Behaviour, Culture, Design, global, Innovation Planning, Marketing, Perspective, Produits de grande consommation (FMCG), Research, Strategy, Technology | Also tagged , , , | Leave a comment

Is Your Product Ready for Africa? Why Kigali’s “Smart” Project Faces an Unforeseen Challenge

However, KTRN boss agreed that they share responsibility since they never conducted a profound market research to determine whether the gadgets are compatible with African weather. “We sincerely didn’t realize that the weather would affect the gadgets”~ Public Buses Wi-fi: Harsh Weather, Incompatible Gadgets Interrupt Kigali’s ‘Smart’ Project, KT Press, 16th October 2017 This isn’t […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Design, East African Community, Emerging Markets, Innovation Planning, Marchés africains, Perspective, Research, Risk, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , , | Leave a comment