Back in 2008, after my first deep dive into the African consumer market, on behalf of Samsung, I’d identified something I called the “values gap” as an intangible barrier between the first world’s consumer brands, and the mindset and worldview of the majority market, then referred to (erroneously) as the “Bottom of the Pyramid.” The […]
-
Subscribe to this blog's feed or you can receive updates by email
-
Recent Posts
- Coronavirus side-effect: Transformation of China’s business models, logistics, and service delivery
- From Flat to Fragmented: Observing the Impact of Sudden Jump in Complexity on Startup’s Development Journey
- Value Webs: Structure and Characteristics of the African Market Economy
- Less Technologically Advanced Societies are not necessarily backward or primitive: Assume at your own risk
- When digital ecosystem development is far faster than physical ecosystem development
- The Research – Practice Gap for a Kenyan Mobile Startup Business
- Is Design Prepared to be Responsible?
- Characteristics of our currently emerging future
- Homework and Essays
- Social Media Studies
Recent Comments
- Wong on When digital ecosystem development is far faster than physical ecosystem development
- TB Gupta on The African Continental Free Trade Agreement and the Age of Interoperability
- Niti Bhan on My thoughts on the internet closures by various African governments
- Steve Song on My thoughts on the internet closures by various African governments
- Niti Bhan on I have been granted right to study at Doctoral level by Aalto University School of Engineering
Archives
-
Categories
- About
- Africa
- African Consumer Market
- Afrique francophone
- Airtime
- Alternative currency
- Analysis
- ASEAN
- Assumption filter
- Attractivité
- Banking
- Base of the Pyramid
- Biashara Economics
- Book Reviews
- Business
- Business Models
- Cashless transactions
- CEMAC
- Collection
- Commerce en ligne (e-commerce)
- Compétitivité
- Consommateurs
- Consumer Behaviour
- Culture
- Cyber cafe series
- Design
- Distribution
- East African Community
- Economy
- Ecosystem
- Education
- Emerging Futures
- Emerging Markets
- Expenses
- Fashionomics
- Flexibility
- Frameworks
- Frugality
- Ghana
- global
- Income
- India
- Indigenous & Traditional
- Informal & Flexible
- Innovation Planning
- jua kali
- Kenya
- Literature review
- Loans
- Mama Biashara
- Marchés africains
- Marketing
- Migrant worker
- Mobile platform
- Nigeria
- Perspective
- Philipines
- Photography
- Platforms
- Prepaid Economy & Informal Sector
- Process
- Produits de grande consommation (FMCG)
- Projects and Reports
- REculture
- Report Review
- Research
- Risk
- rural
- Rural Economy
- Savings
- Scarcity
- South Africa
- South Asia
- Strategy
- Sub Saharan Africa
- Systems
- Technologie
- Technology
- UCSD
- UEMOA
- Uncategorized
- urban
- User research
- Value
-