Tag Archives: emerging consumers

The values gap in banking the unbanked

Back in 2008, after my first deep dive into the African consumer market, on behalf of Samsung, I’d identified something I called the “values gap” as an intangible barrier between the first world’s consumer brands, and the mindset and worldview of the majority market, then referred to (erroneously) as the “Bottom of the Pyramid.” The […]

Posted in African Consumer Market, Assumption filter, Banking, Base of the Pyramid, Consumer Behaviour, Design, Frameworks, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, UCSD, User research | Also tagged , , , , , | Leave a comment