Tag Archives: emerging consumer markets

The Africans are not beneficiaries anymore

Innovating without knowing your customer is like being lost in the dark with your eyes closed: you’ll never know if you hit the light switch ~ @bdoorn My colleague on my current project in The Netherlands, Bart Doorneweert, tweeted that insight after our next to last user interview today (tomorrow is our last). While I’ve […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, UCSD, User research | Also tagged , | Leave a comment