Tag Archives: digital africa

Kenya’s informal economy clambering on to the information highway through their smartphones

Sometimes cliches are the only way to communicate the sheer breadth and depth of the transformation now undergoing in the informal sectors, such as trade and light manufacturing, thanks to affordable smartphones and data bundles. I began calling it digital and not online yesterday when we discovered many people didn’t recognize the word “online” in […]

Posted in Africa, Airtime, Biashara Economics, Commerce en ligne (e-commerce), Consumer Behaviour, Emerging Futures, Informal & Flexible, Innovation Planning, jua kali, Kenya, Mama Biashara, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Strategy, Sub Saharan Africa, Technology, User research | Also tagged | Leave a comment