Tag Archives: design research

Goal Directed Research for Innovation Planning in Emerging Markets

What differentiates the research conducted to inform the design of an innovative product or service, in an untapped market? Michael Kimani asked me this question during a recent Skype conversation and I promised to write out the answer. Goal directed research for innovation planning seeks to discover opportunities for new products and services for a […]

Posted in Consumer Behaviour, Design, Innovation Planning, Perspective, Research, Strategy, User research | Also tagged , , | 1 Response

Design research as a method for discovering & understanding the world around us

Variously known as User Centered Design (UCD) or Human Centered Design (HCD), the fundamental philosophy underlying the designer’s approach to problem solving is that of discovery – “figuring out how to make something that will work in this context”. Innovation, invention and novelty rarely have pre-scripted processes due to the as yet unknown, and often, […]

Posted in Africa, Assumption filter, Design, Ecosystem, Emerging Markets, Frameworks, Innovation Planning, Perspective, Process, Research, Sub Saharan Africa, UCSD, User research | Also tagged , , , , | Leave a comment

Understanding at the bottom of the design pyramid

source Before we can give form – and it does not have to be a tangible product but could even be a service, a business model or a strategy – to what we wish to do, its not enough to step back to just the function level, one must step even further back to envision […]

Posted in Assumption filter, Base of the Pyramid, Design, Frameworks, Innovation Planning, Perspective, Process, Systems, UCSD, User research | Also tagged , , , | Leave a comment

User driven innovation planning and strategy in development

It was with feeling of satisfaction that I read Eric Smallberg’s recent post titled “Thankfully, ICT4D is Now About Strategy and Implementations, Not Technovelty” where brings up the lessons from failure and the shift in emphasis of technology based development projects and social enterprises. He says: Richard Heeks wrote about the early history of these […]

Posted in Africa, Base of the Pyramid, Culture, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Systems, Technology, UCSD, User research | Also tagged , , , , | Leave a comment