Tag Archives: design for bop

Lessons for toilet builders from the history of India’s cookstove development efforts

Vaishnavi Chandrashekhar has written a superb critical analysis looking back at the history of India’s development efforts to provide viable, feasible, and desirable solutions to the myriad unmet needs of the common man. Using cookstoves as her narrative theme, she explores the challenges of base of the pyramid product development and marketing, and draws lessons […]

Posted in Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Design, Emerging Markets, India, Indigenous & Traditional, Innovation Planning, Marketing, Perspective, rural, South Asia, Technology, User research | Also tagged , , , , , | Leave a comment

Raising some concerns about urban user research insights being applied to design for rural markets

The Rural Market Insight Group at the Centre for Development Finance (CDF) conducted a six-week product test with a Base-of-the-Pyramid (BoP) household in Chennai, Tamil Nadu. The purpose was to explore whether urban user testing of rural-targeted BoP products yields relevant user insights in early design stages. Surprising results warrant further research of this potentially […]

Posted in Analysis, Base of the Pyramid, Design, Ecosystem, Emerging Markets, Frugality, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, Technology, UCSD, urban | Also tagged , , , , , , , , , | Leave a comment