Tag Archives: design

A Very Nigerian Opinion on E-Commerce and Online Fashion Startups

Folake Shoga shares her opinion on the recent spate of tech startups and apps mean to serve Nigeria’s fashion and fabric industry. Two recent articles in Techpoint, the Nigerian online technology magazine, feature initiatives dealing with aspects of the clothing business. One is a startup letting studio space and equipment to makers, 360 Creative Hub; […]

Posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consumer Behaviour, Ecosystem, Fashionomics, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Technology | Also tagged , , , , , , | Leave a comment

Work in Progress: An Introduction to the Informal Economy’s Commercial Environment

This topic is being shared in the form of a collection of essays on the following themes, each becoming hyperlinked on completion. Do bookmark this page for regular updates. Introduction to Background and Context, some caveats apply Fundamental Elements of Informal Sector Commercial Activity Rural household financial management as a foundation Linkages and Networks span […]

Posted in Africa, Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Collection, Consumer Behaviour, Economy, Ecosystem, Emerging Markets, Frameworks, global, Informal & Flexible, Mama Biashara, Marchés africains, Mobile platform, Prepaid Economy & Informal Sector, Projects and Reports, Research, Rural Economy, Savings, South Asia, Strategy, Sub Saharan Africa, Systems, UCSD, User research | Also tagged , , , , , , | Leave a comment

On the relationship between economics and design

This is an extract from the Introduction to John Heskett’s seminal paper, “Creating Economic Value by Design” The work of Herbert Simon, Nobel Laureate in Economics in 1978, is a rare exception of design being considered as a factor in economic theory. His starting point was acknowledging that the world we inhabit is increasingly artificial, […]

Posted in Biashara Economics, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Research, UCSD, User research | Also tagged , , , , , , | Leave a comment

Key Competitive Advantage for Frontier and Emerging Markets

There’s a nuance, I’ve discovered, in the application of user centered design methods for entering the frontier and emerging markets of the developing world where a significant proportion of economic activity is confusingly labeled “informal”, rather than unformal as the case tends to be. In more advanced consumer market contexts, where there are umpteen data […]

Posted in Assumption filter, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Perspective, Strategy, User research | Also tagged , , , , | Leave a comment

Cognitive dissonance and smartphones in East Africa

Its jarring to see high level INGO messaging still talking about “ICT4D” not doing it’s part to bring about technology driven transformation in rural or informal sector Africa when every other sign from the continent points to a mainstreaming of ICT that goes beyond the individual’s capacity to tweet. The kanga is a traditional item […]

Posted in Africa, Assumption filter, Culture, Design, East African Community, Emerging Markets, Indigenous & Traditional, Mobile platform, Perspective, Technology | Also tagged , , , | 1 Response

Systemic design thinking and complex adaptive systems

Going back to first principles has been a refreshing exercise. Even as our work has taken us into some wholly new places, there’s comfort in knowing that others have thought deeply about the concepts, though not in our context. I’m a firm believer in not re-inventing the wheel. Consider it a working prototype to be […]

Posted in Design, Ecosystem, Frameworks, Innovation Planning, Perspective, Platforms, Research, Systems, UCSD, User research | Also tagged , , , , , , , | Leave a comment

Frame Insights: Going back to first principles in the Innovation Planning Process

After conducting research, we need to bring structure to what has been found and learned. We sort, cluster, and organize the data gathered and begin to find important patterns. We analyze contextual data and view patterns that point to untapped market opportunities or niches. Finding insights and patterns that repeatedly emerge from multiple analyses of […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Income, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , | Leave a comment

How the African movable assets bill can unleash innovation opportunities for the rural economy

As Kenya joins Zambia and Zimbabwe in ratifying a Movable Property Security Rights Act, there’s a sense that the floodgates to innovation in access to finance might be taking place in rural Africa, south of the Sahara and north of South Africa. Kenya’s law also goes beyond the cows and goats and allows a borrower […]

Posted in Africa, African Consumer Market, Alternative currency, Biashara Economics, Business, Business Models, Cashless transactions, Cattle, Consumer Behaviour, Design, East African Community, Ecosystem, Emerging Markets, Income, Innovation Planning, Kenya, Livestock, Loans, Mama Biashara, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Research, Risk, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, Tanzania, Technology, UCSD, Uganda, User research, Value | Also tagged , , , , , , , , , , , , , , , , | Leave a comment

It’s way past the time to consider the Informal Economy as a distinct commercial environment

Regardless of continent, it is now high time we accepted the informal economy (unformal or unrecognised or unorganized sectors) as a commercial operating environment in its own right. The continued oversight is rapidly coalescing into a gaping void of hiccups and failures, by large companies, non profit institutions, and startups, alike. This issue goes far […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Biashara Economics, Economy, Ecosystem, Emerging Markets, Frameworks, global, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, UCSD, User research | Also tagged , , , , , , , , , , , | Leave a comment

Launching Our Digital Documentation Project: Ibadan’s Tailors, Traders, and Textiles by Nigerian/British artist Folake Shoga

After months of hard work, I am very honoured and proud to announced our new digital documentation project by my friend Folake Shoga, a Nigerian/British multidisciplinary artist with more than three decades of experience. She went on a journey of discovery through the twists and turns of the informal value web that holds together West […]

Posted in Africa, African Consumer Market, Biashara Economics, Business, Consommateurs, Consumer Behaviour, Culture, Design, Ecosystem, Emerging Markets, Fashionomics, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Nigeria, Perspective, Photography, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, Sub Saharan Africa, Systems, User research, Value | Also tagged , , , , , , , , , , , , | Leave a comment