Tag Archives: demographic

Social enterprises and the target audience for their value propositions

It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience.  I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and […]

Posted in Analysis, Base of the Pyramid, Design, Frugality, Marketing, Prepaid Economy & Informal Sector, rural, urban, User research | Also tagged , , , , , , , | Leave a comment

Questioning the value of the term Base or Bottom of the Pyramid aka the BoP

Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income […]

Posted in Analysis, Base of the Pyramid, Business, Design, Marketing, Prepaid Economy & Informal Sector, rural, Strategy, urban, User research | Also tagged , , , , , , , , | 1 Response