Posts Tagged ‘delhi’

Permanently seasonal

chick2

Photo: Niti Bhan, March 2017, New Delhi

Now Dinesh, the chick (bamboo or rattan blinds and awnings) maker offers a seasonal service in the warmer months, yet his signage and product display seems to imply a permanent storefront.

chick1More likely, it’s permanent during the spring and summer, when the chicks are replaced and installed to protect and cool against the heat of the sun – Delhi’s summer temperatures are known to cross 50 Celsius and tend to average in the mid to high 40s.

If memory serves, he returns each year, thus assuring himself of a permanent yet temporary workspace seasonally, and thus dependably and reliably.

Predictability is a business investment in the informal sector

chota

New Delhi, India (Photo taken March 2017 by Niti Bhan)

Street vendors are often assumed to be livelihood actors, eking out a precarious living while darting in and out of traffic at the lights hawking their wares out of a basket or bucket. Not so in the south side of New Delhi where this trader in household linen and fine textiles has staked out his pavement storefront.

He’s not there everyday, unlike the fresh veg lady across the street, who has been there for the past thirty years, but he does show up every Saturday late in the afternoon, along with the housewares guys and stays until late in the evening. These vendors have been so predictable that they’re now known as the “Saturday market” although there are only three “shops” that one can see.

nightlightsHowever, each storefront is a joint effort by a number of vendors cooperating with each other to offer a larger, more attractive display and lights.

This predictability insures his reputation in the neighbourhood.