Tag Archives: decision making

Dignity drives purchasing decisions for South African low income consumers

There is so much I was going to say when I came across this snippet in the news about South African consumer habits among the lower income folk for yesterday’s post. I am not convinced by the framing of the interpretation of the qualitative data but that’s an embedded SA problem with qualitative research in […]

Posted in Africa, African Consumer Market, Consumer Behaviour, Culture, Economy, Emerging Markets, Marketing, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research, Value | Also tagged , , , , , , | Leave a comment

Patterns of behaviour: trade offs made in time and money

This insight emerged from a conversation we had yesterday with Jane Mbithe, who manages EasySurf cyber  at the Yaya Centre. Reflecting on patterns of behaviour among her high net worth customers who often already possessed the latest laptops and broadband modems, she said it boiled down to the elements of time and money with respect […]

Posted in Analysis, Business, Cyber cafe series, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Technology, urban, User research | Also tagged , , , | Leave a comment