Tag Archives: darling

Why am I so excited about an African hair style app released on smartphones?

Darling, the pan African hair extension brand owned by Godrej of India, has just released an app in Nigeria aimed at helping customers choose their latest hair style on their smartphone. The implications are enormous, imho. Mobiles are ubiquitious. E-commerce in Nigeria is becoming commonplace. Smartphones are default. The African consumer market is sophisticated in […]

Posted in African Consumer Market, Analysis, Consumer Behaviour, Emerging Markets, Marketing, Mobile platform, Nigeria, Perspective, Strategy, urban | Also tagged , , , , , | Leave a comment