Tag Archives: customer experience

Nigerian retail transformation changing consumer expectations

Drawing on insights from Adewale Yusuf’s expert observations in the heart of the Nigerian transformation, I wrote up a short piece for his tech magazine Techpoint.ng which looks at changing consumer behaviour and its implications for startups. Do take a look: Shopping as entertainment – A trend that might bite Sprouting mega-malls are offering a […]

Posted in African Consumer Market, Consumer Behaviour, Emerging Markets, Nigeria, Retail in Africa, urban | Also tagged , , , , | Leave a comment