Tag Archives: customer centric

Customer-Centric Business Model Design for Financial Inclusion

The Challenge Digital financial services (DFS) seek to bridge the chasm between the structures, policies and institutions of the formal economy, and the cash intensive informal and rural economy. Current day approaches tend to take the perspective of the service providers when assessing the market opportunity and the needs of the intended customers. And so […]

Posted in Africa, Airtime, Alternative currency, Assumption filter, Banking, Business Models, Cashless transactions, Consumer Behaviour, Design, Ecosystem, Frameworks, Innovation Planning, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Process, Research, Systems, Technology, User research | Also tagged , , , , , , , , , | Leave a comment

Insights from the South African low income market (BoP) opportunity

I came across this article from South Africa titled “Why companies should care about the low-income market” which has some excellent insights about this demographic and opportunity space. Also called the ‘BoP or Bottom of the Pyramid’, it is the mass majority segment in the emerging middle class in Sub Sahara today (per recent reports.) […]

Posted in Base of the Pyramid, Emerging Markets, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , , , , , | Leave a comment