Tag Archives: CPG

Breaking bulk and profiting at the margins

Michael sent me this information from Nairobi last week. He’d spotted informal retail within the context of a mini-supermarket – known as traditional trade in the jargon of consumer product distribution and retail. He adds, “So 500 ml of Rina cooking oil retails for 120KES, 1 litre for 195 KES. What the owner of this […]

Posted in African Consumer Market, Consumer Behaviour, Frugality, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, urban, User research | Also tagged , , , , , , , , | Leave a comment

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