Tag Archives: cote d’ivoire

Carrefour in Cote D’Ivoire: Thinking global; acting local

Unusually, for a global retail brand like the French Carrefour chain, their range of products in Abidjan, Cote D’Ivoire include numerous locally sourced products. News has it that they signed as many as 170 different supplier agreements in their bid to source indigenously. …local products like pineapple from Bonoua (south-east), yam from Bondoukou (east), rice […]

Posted in African Consumer Market, Afrique francophone, Business Models, Consommateurs, Emerging Markets, Indigenous & Traditional, Marchés africains, Marketing, Perspective, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, UEMOA, urban | Also tagged , , , | Leave a comment

African E-Commerce: Successfully Leapfrogging The Metrics of Fail

Postal networks are critical elements of the e-commerce chain, a UN report said, including home postal delivery as an indicator in a new global index to measure countries’ readiness to carry out business-to-consumer (B2C) e-commerce. ~ source By these metrics, countries on the African continent such as Nigeria rank 101st on the global index, far […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , , , , , , | 1 Response