Tag Archives: cost of doing business

The hidden cost of doing business #informaleconomy

This looks like its a low cost business operation with low barriers to entry. All you need to do is find a decent tree under which to display your wares. The reality is that these entrepreneurs have numerous fees and costs that they must pay in order to do business, regardless of how informal it […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Economy, Expenses, FMCG, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, Risk, rural, Sub Saharan Africa, User research | Also tagged , , , , , | Leave a comment

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