Tag Archives: cost of clothing

What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

Posted in African Consumer Market, Afrique francophone, Analysis, Business, Consommateurs, Consumer Behaviour, Design, Ecosystem, Fashionomics, Marchés africains, Marketing, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , | Leave a comment

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