Tag Archives: cooperative economy

Lessons from the Amul brand for grassroots enterprises

We also mourn the passing of Dr Verghese Kurien this weekend. The man behind India’s Operation Flood – a grassroots social enterprise based on dairy farmer’s cooperatives that grew into India’s biggest FMCG brand – Amul – while becoming the replicable model for converting India from a net milk importer to the world’s largest producer. […]

Posted in Base of the Pyramid, Business Models, Cattle, Consumer Behaviour, Culture, India, Indigenous & Traditional, Innovation Planning, Livestock, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, South Asia, Strategy, Value | Also tagged , , , , , , | Leave a comment