Tag Archives: cookswell jikos

Branding the Unbranded: The story of Cookswell Jikos, Kenya

  These are jikos – metal stoves that use charcoal – displayed for sale in the jua kali market in the town of Nakuru, Kenya. Made from scrap metal, using the most rudimentary tools, under conditions of resource scarcity, they are one of the everyday products churned out by the informal manufacturing sector. These are […]

Posted in African Consumer Market, Business, Business Models, Design, Emerging Markets, Indigenous & Traditional, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Strategy | Also tagged , , , , | 2 Responses