Tag Archives: consumer research

Introduction to rural household energy consumption behaviour in East Africa (1 of 3 parts)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This first part is an overview of household financial management […]

Posted in Africa, African Consumer Market, Analysis, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, East African Community, Frugality, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, User research | Also tagged , , , , , , , , , , , | 1 Response