Tag Archives: consumer durable

Informal payment plans offer flexibility and convenience

Rural electronics shops in the North Meru region of Kenya are full of colour television sets, home stereos and DVD players as increasing electrification of smaller and smaller market towns takes place. How do aspiring customers pay for these high value items on their variable income streams? Since shop owners tend to know the great […]

Posted in Africa, Base of the Pyramid, Business Models, Economy, Income, Informal & Flexible, Research, rural, Strategy, Sub Saharan Africa, User research, Value | Also tagged , , , , , | 2 Responses