Tag Archives: consumer demand

Lessons for development from the demand driven investment strategies of the informal sector

This shopkeeper in Laare, Kenya provided me with deep insight on how investments in expensive inventory are managed in a heavily cash based economy. He runs a consumer electronics store stocking everything from solar panels, music systems, spare parts and batteries, through to mobile phones and accessories. His purchasing decisions are based on visible consumer […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Distribution, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Strategy, User research | Also tagged , , , , | Leave a comment

Meeting the challenge of consumer demand

Understanding consumer demand is an inherent part of the informal trader’s expertise. In the cash economy, unsold inventory is sunk cost. The balance between risk and return is a constant juggling, interwoven with the need for incoming cash flow to meet outgoing expenses. This tabletop – informal retail – caught my attention for its unexpected […]

Posted in African Consumer Market, Analysis, Base of the Pyramid, Business Models, Consumer Behaviour, Frugality, Informal & Flexible, Mama Biashara, Marketing, Perspective, Prepaid Economy & Informal Sector, Risk, Strategy | Also tagged , , , | Leave a comment

Grassroots innovators and the “build-test-learn” loop

Afrigadgeteers exemplify the customer centric principles of such high tech processes as the Lean Startup (r) method, or so it emerged from an insightful conversation with my Tallinn based friend Siim Esko recently, on Skype of course. He made the connection between the need to experiment and test prototypes for market viability – rapidly and […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Design, Frugality, Indigenous & Traditional, Informal & Flexible, Innovation Planning, jua kali, Perspective, Process, Scarcity, Sub Saharan Africa, Technology, UCSD, User research | Also tagged , , | 1 Response