Tag Archives: consumer class

Social change and upward mobility: what numbers can’t tell you

Rajesh Aithal noticed this first, in a rural Indian haat or market. Macaroni displayed and sold like any other staple commodity. Pasta was not part of the staple Indian diet, at least not the rural one. It wasn’t mainstream even 10 years ago. Is it a sign of the adoption of urban consumption patterns as […]

Posted in Consumer Behaviour, India, Marketing, Perspective, Prepaid Economy & Informal Sector, rural, User research | Also tagged , , , , , | Leave a comment