Tag Archives: consumer brand

The Strategic Entry of China’s Transsion into the Vacuum Left by Nokia in Africa

If you’re outside Africa, you’ve never heard of them before, but a mobile phone brand called Tecno has been painting Kenya blue ever since I started fulltime fieldwork there in late 2011. It was in Mombasa that I first noticed the name and wondered what it was about. Over the years, I saw the line […]

Posted in Africa, African Consumer Market, Afrique francophone, Business, China, Commerce en ligne (e-commerce), Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Also tagged , , , , , , , | Leave a comment

Branded travel

Vehicle to reach deep into the interior of rural Rwanda. Did tend to overheat on the steep sections of the mountainous country’s roads. This post was written by niti bhan and rss originates from www.nitibhan.com

Posted in Africa, Base of the Pyramid, Marketing, Perspective, Photography, Projects and Reports, rural, Sub Saharan Africa, User research | Also tagged , | Leave a comment

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