Tag Archives: congo

Spotting an opportunity in Kinshasa’s informal markets

After writing yesterday’s post on the proliferation of superficial analysis being used to exemplify emerging consumer market opportunities in Sub Saharan Africa, I was pleased to find this  Afribiz article demonstrating clearly how on the ground observations can help identify spaces for innovation and new business in the informal markets: At first glance, Kinshasa might […]

Posted in Analysis, Ecosystem, Emerging Markets, Innovation Planning, Prepaid Economy & Informal Sector, Research, rural, Strategy | Also tagged , , , , | Leave a comment

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