Tag Archives: cola life

Why are they shaming Simon Berry for making an important and valuable strategic change? #colalife

In my 2009 article “The 5Ds of BoP Marketing: Touchpoints for a holistic, human centered strategy” I used Simon Berry’s initial work, with Cola Life, as an example of innovative distribution models,  so: Such “piggybacking” has been attempted on an existing tried and tested global distribution network as a way to distribute medicines to the […]

Posted in Africa, Base of the Pyramid, Design, Flexibility, Innovation Planning, Perspective, Strategy | Also tagged , , | 1 Response