Tag Archives: coca cola

Tradeoffs made in purchasing decisions influence product and marketing strategy

This snippet from the Business Daily caught my attention: With the inflation rate at 15.93 per cent in the month of July, product sales have come under pressure as consumers put aside non-essential commodities like refreshment drinks from their budget lists. “Right now, the market is very sensitive to price. Coke is competing with other […]

Posted in Analysis, Base of the Pyramid, Business, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector | Also tagged , , , | Leave a comment

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